Normal is a word that many yearn for in times of uncertainty. While no one knows when we will return to “normal” and what that even entails, the best we can do is learn to embrace change and figure out how to drive business growth. This was on my mind when I kicked off our […]
Change is inevitable, and the best course of action is to embrace it with fascination, not frustration. “Embracing the Era of Addressable TV,” a Forrester Consulting study commissioned by DISH that LiveRamp was proud to cosponsor, takes a look at the TV industry, specifically the actions marketers need to take to navigate the use of […]
The blog was a written as a collaboration between Travis Clinger, SVP, Head of Addressability and Ecosystem at LiveRamp, and Jeff Nienaber, senior director, global audience ads at Microsoft Advertising There’s often the notion that you have to compromise between consumer privacy and desired business outcomes. Consumer privacy is sometimes seen as a compliance check […]
Every good business case needs credible proof points. That’s why LiveRamp commissioned Forrester Consulting to conduct an independent study to define the benefits and cost savings for businesses leveraging Authenticated Traffic Solution (ATS). Forrester Consulting’s Total Economic ImpactTM (TEI) framework identifies the cost, benefits, flexibility, and risk factors that can affect an investment decision. Customers […]
Testing Cross-Cloud Collaboration With Brands, Publishers and Agencies Signals a New Era of Possibilities With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments. While data clean rooms have risen as a […]
With App Tracking Transparency requirements just around the corner, and third-party cookies set to disappear by the end of 2021, marketers should be testing new solutions and learning how to adapt their campaigns so they can successfully scale activation and measurement across platforms and devices without third-party cookies or device identifiers. Having a clear strategy […]
Since the beta for IAB’s Transparency & Consent Framework (TCF) v2.0 went live on March 31, now is the time to make transition plans from v1.1, or plan out your adoption strategy if you didn’t participate in prior iterations. Below, we’ve outlined a three-phase process and recommended timelines for each. Starting your preparations early to allow […]
Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members. In […]
Industry collaboration is imperative to ensuring the success of a fair, competitive, and open Internet centered on a value exchange between content providers (publishers) and consumers. In parallel, privacy regulations and policy changes from browsers and device makers are requiring greater transparency to meet evolving consumer preferences. With this in mind, we are excited to […]
LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data sellers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
