Certification Strengthens Privacy Protections and Builds Consumer Trust LiveRamp is proud to announce it has completed the final agreement with the Digital Advertising Alliance (DAA) for our Authenticated Traffic Solution (ATS) and people-based identifier, RampID, to become addressable media identifiers (AMIs)-certified, making LiveRamp the industry’s first company to do so. The AMIs policy framework was […]
Earlier this week, Dreamforce 2022 made its return to San Francisco where Salesforce introduced its new real-time data platform, Genie. LiveRamp was featured as a key partner in Genie’s launch for powering highly personalized customer experiences through enriching and activating data across the advertising ecosystem. Salesforce users can now access LiveRamp technology through the LiveRamp […]
For years, marketers and publishers have relied on the third-party cookie for retargeting and monetization, overlooking the myriad problems they posed. However, cookies have always raised concerns with lack of consumer consent, device addressability, and poor durability, and have invited serious scrutiny and condemnation as a result. Today there are several solutions being touted as […]
One of LiveRamp’s core goals is to bring our technology where our customers’ data lives—and as public cloud adoption continues its extraordinary growth, that goal has never been more urgent. In our new privacy-centric world, data-savvy businesses face a daunting challenge: how to safely connect their diverse collection of customer data to generate more performance […]
Many brands are preparing as best as they can for the end of third-party cookies and the loss of other device IDs, having realized the importance of managing their own customer-identity data assets to power better experiences and mitigate decreased access to third-party signals. Determining the best way to use that data for internal analytics, […]
In today’s complex, multi-platform video market, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and connected TV. At this year’s RampUp, Vinny Rinaldi, Head of Investment and Activation, Wavemaker at Group M shared, “The million dollar question is how do we solve the new currency of the […]
As Joe Keating, Associate Director, Insights and Analytics, Hill’s Pet Nutrition, explained during RampUp, “The challenge is we are trying to help retailers compete with the biggest and most sophisticated retailer on the planet, who knows everything about everyone. And it’s in our interest to make sure we are balancing the scales and bringing some […]
Is it still worthwhile to have a single common currency for TV? That’s the question at the forefront of most marketers’ minds. With programming now being consumed on demand across multiple screens, measuring the performance of TV ads has become much more complex. During this year’s RampUp, Ashwin Navin, Co-Founder and CEO of Samba TV […]
“We’ve all had so much pressure everywhere on collecting first-party data, and suddenly the magic happens. You can have—in clean rooms—true collaboration between a brand and a retailer.” The “magic” collaboration that Thibaut Munier, Co-Founder and CEO of Numberly, refers to is data collaboration. During the most recent RampUp, Thibaut shared the immense opportunities that […]
Advertisers and publishers are adjusting to sweeping changes in the way that marketers reach their customers online. Recent changes applied by regulators and operating systems bring consumers back into focus, requiring marketers and publishers to earn trust by developing direct, trustworthy relationships with end users. First-party data is the gold standard in the renaissance of […]
