With the 2022 Upfront season right around the corner, the industry is abuzz with what lies ahead for the future of CTV. One trend is clearly emerging—fluidity. In today’s more fluid market, both buyers and sellers are seeing more scale in new formats in relation to content and context, but must maintain brand safety. This […]
Retail media networks are an indispensable source of consumer insights for CPGs and other suppliers seeking to build closer, authentic relationships with shoppers. This type of strategic data collaboration is most evident in the relationships between grocers and their thousands of suppliers. During AdWeek’s Challenger Brands event, Warren Jenson, president at LiveRamp, and Elodie Perthuisot, […]
Today’s consumers move fluidly between offline and online channels. Moreover, their interactions with brands evolve with growing digital footprints and life event changes, leaving disparate data and identifiers. As a result, creating an accurate 360-degree customer view to drive personalized experiences has never been more critical, and it helps to have a flexible and interoperable […]
“We’re almost at a $1 trillion TAM in advertising and that doesn’t even include the data business. There’s enough for everybody if you add more value than you extract,” said Jeff Green, Founder and CEO of The Trade Desk, in RampUp 2022’s opening fireside chat with Scott Howe, CEO of LiveRamp. This sentiment speaks to […]
On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]
Today, Google announced Topics, a new proposal as part of its Privacy Sandbox initiative to replace third-party cookies on Chrome. Topics is designed to help power “interest-based advertising” and is the successor to the Federated Learning of Cohorts (FLoC) proposal. Based on our assessment, Topics enables standardized high-level interest segments across the web—very similar to […]
When the General Data Protection Regulation (GDPR) went into effect in the EU in 2018, some consumers were quite surprised when privacy notices popped up on the websites they visited. However, in 2020, the EU has reached a point where the absence of privacy statements is more noticeable than their presence. What’s more, consumers are […]
The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right to […]
According to eMarketer, in 2020, consumers spent over 33% more time with CTV than the previous year, and those numbers aren’t expected to drop in 2021, despite the ease of the pandemic. Time spent on CTV, along with OTT subscriptions, smartphones, digital video, and digital audio is expected to remain constant—and even increase this year. […]
TV measurement often lacks speed and agility, often causing gaps in coverage, exclusion of advanced ad formats, and sometimes manual auditing of exposure data across platforms, resulting in complexities and inaccuracies. Many TV advertising measurement solutions rely heavily on automatic content recognition (ACR) data. Obviously, the more data you’re able to capture and analyze, the […]
