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Frequently Asked Questions about People-Based Identity in the Cloud

Thanks to those of you who joined us for, Leverage People-Based Identity in the Cloud, our quick 30-minute webinar on our new partnership with the Google Cloud Platform. Here are answers to questions we weren’t able to get to during the live session: Is it best practice to have identity management decoupled from existing IT […]

What Anchors Identity

There’s a lot of talk about solving for identity while maintaining an individual’s privacy: how it will or should work, and whether or not these solutions meet the ethical bar and put individuals first. It’s time to go beyond the smoke and mirrors, and have a frank conversation about the complex nature of identity.  Let’s […]

Why B2B Measurement Shouldn’t Be an Afterthought

Marketing teams spend countless hours each year on campaign planning, from determining budgets and campaign goals to defining audiences, messaging, and KPIs. Often, measurement marks the end of a campaign, rather than a step within the journey. But leaving measurement for post-campaign analysis can mean disregarding the time and effort spent on each component of […]

LiveRamp Innovation Studio: IdentityLink in the Bidstream

The programmatic ecosystem faces growing challenges. An increase in state and federal regulations brought upon by GDPR and the upcoming CCPA has led to a number of state and federal bills following suit to tackle the issue of how to remain privacy-conscious. These regulations also prompted the sunsetting of third-party cookies, leaving many confused when […]

Data Clean Rooms: A Complete Guide

What is a Data Clean Room? In scientific research or manufacturing, a clean room is a strictly controlled environment that reduces the level of contaminants which can put sensitive work at risk. A data clean room is very similar, and the use of these digital spaces is now growing in popularity due to the loss […]

RampUp: Moving Diversity and Inclusion Forward

The statistics around diversity and inclusion in technology are grim. Wired reported that Apple’s percentage of black technical workers remained at 6% from 2014 to 2019. Other tech giants have added some black and Latinx engineers, but failed to gain one full percentage point over the five-year span. At another tech powerhouse, women compose 23% […]
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