Uplevel your linear and digital TV measurement strategy

Combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion this year. All of that growth will come from CTV ad spending.

Download this analyst report to learn:

• The current state of TV ad measurement and the disruptors that can either encourage or inhibit effectiveness
• How a lack of standardization is hampering efforts to achieve measurability across linear and CTV platforms
• Opportunities for companies that successfully harmonize linear and CTV ads