How NovaHome Improved Media Measurement While Protecting Customer Privacy

The Challenge

As a global consumer electronics brand, NovaHome invests heavily in digital advertising across multiple channels and platforms. However, as cookies began to disappear and privacy regulations tightened, the brand faced growing challenges:

• Fragmented measurement across media partners
• Limited visibility into true campaign performance
• Inability to connect media exposure to real business outcomes
• Increasing pressure to protect customer data and maintain compliance

NovaHome needed a way to measure advertising impact accurately — without relying on third-party cookies or exposing sensitive customer information.

The Solution

NovaHome partnered with LiveRamp to establish a privacy-first data collaboration framework that allowed them to securely connect first-party data with media and measurement partners.

Using LiveRamp’s identity and clean room capabilities, NovaHome was able to:

• Safely onboard and connect first-party customer data
• Collaborate with partners in a secure, governed environment
• Measure media performance across channels without sharing raw PII
• Maintain full control over data access and permissions

This approach enabled NovaHome to unlock insights while meeting strict privacy and compliance requirements.

The Results

By implementing a privacy-safe data collaboration strategy, NovaHome achieved measurable improvements across their marketing operations:

• Improved campaign measurement across previously siloed platforms
• Greater confidence in media investment decisions
• Reduced reliance on third-party cookies
• Stronger alignment between marketing performance and business outcomes

NovaHome gained a clearer understanding of how advertising influenced real customer actions — without compromising trust.