Marketers and publishers have embraced LiveRamp’s Authenticated Traffic Solution (ATS) as the post-cookie solution of choice. To date, hundreds of publishers, brands, and platforms across the globe, including the U.S., UK, France, Italy, Spain, Germany, Australia, and Japan, have adopted ATS. Enabling hundreds of brand advertising campaigns already in the first quarter of 2021 alone, ATS […]
New solutions powered by pseudonymous identity and connectivity SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. Powered by LiveRamp’s omnichannel […]
CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, and LiveRamp (NYSE: RAMP), the leading data collaboration platform, have partnered to enable marketers to use LiveRamp Safe Haven to securely connect with the millions of readers who visit CafeMedia’s more than 4,000 creators’ sites. The partnership expands CafeMedia’s work with LiveRamp’s Authenticated […]
As you may have noticed, your consumers aren’t who they used to be. Like you, they’ve had to navigate the two years following a challenging pandemic, and as a result, their habits and behaviors will never be the same. According to McKinsey & Company, COVID-19 brought about years of consumer behavior changes in the span […]
It’s the busiest time of year and marketers are trying to engage more customers in a low-budget holiday season. Not to mention, you’re putting more irons in the fire planning for next year’s campaigns, and throughout this holiday buzz, there’s one item at the top of your wish list: drive higher revenue. Tactics that increase […]
Marketing teams with growing sales targets are always looking to reach larger audiences. Because of lookalike modeling’s ability to reach audiences beyond a CRM, it is a solution every marketer must have in their toolbox. But what is this tool and how is it used? We pull back the curtain by exploring the what, why, […]
Earlier this month, LiveRamp’s Jason White, SVP of Publishers, and Ryan Shute, Mobile App Lead, spoke at White Nights, a leading global B2B event for the game industry. Their session, “Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming,” took a deep dive into the challenges app publishers are currently facing and how they […]
Apple released iOS 14.5 into the wild today—an event we’ve been preparing for since Apple’s Worldwide Developer Conference (WWDC) in June 2020. Now, all iOS 14.5 users will be required to give permission for apps to track and share their Identifier for Advertiser (IDFA)—Apple’s mobile ID. Travis Clinger, Senior Vice President of Addressability and Ecosystem […]
Today, Google announced a new date for the deprecation of third-party cookies: 2023. Specifically, the phase out will take place over a three-month period from mid-2023 to later that year. Google also announced that they’ll combat fingerprinting more aggressively with changes to Chrome and make Privacy Sandbox technologies available to the industry in late 2022. […]
Bringing Connected TV Advertising Solutions to People-Based TV No conversation of “advanced TV” would be complete without a thorough discussion of “over-the-top” (OTT) and Connected TV (CTV). Over 69 million U.S. households — that’s 55% of the U.S. population — subscribe to at least one streaming service. This means consumers are spending over $2 billion […]
