Retail media is on track to become the most important ad channel out there. In fact, eMarketer predicts U.S. retail media ad spend will grow at least 21% every year through 2027.

But how can media networks overcome new challenges to reach this success?

Download the Retail Media Forecast from eMarketer to learn how your media network can:

• Reconsider channel complexity and trends that will impact growth 
• Meet advertisers’ expectations in performance and measurement
• Explore new innovative ad options for better customer engagement

Download the report now.