ASICS Drives Global Sales and Campaign Innovation with Clean Room Solutions

How the global sports and apparel brand optimized spend and marketing impact with measurement insights.

ASICS, a global sports and apparel brand, inspires movement with people-based products. But, when it came to reaching customers, the brand struggled to provide the attribution needed to expand reach and confidently optimize media spend. By working with LiveRamp’s Clean Room, powered by Habu, ASICS was able to create a flexible, tailored incrementality solution that enabled the company to optimize advertising impact across geographies.

Read this case study to learn how our industry-leading clean room solution helped ASICS unlock new incremental revenue streams and innovation by:

• Accessing accurate attribution insights
• Leveraging advanced measurement across global markets
• Expanding measurement capabilities across channels