How Circana and LiveRamp Empower Advertisers to Deliver High-Value Campaign Results

Discover how to prove marketing impact and results with data collaboration.

Company Size

5,000-10,000 employees


Software & Technology

Use Cases

Consumer intelligence


Overcoming signal loss


Advertisers know that data is the only way to get a clear understanding of customers – but bringing together the right data can feel impossible. Circana, a leader in complexity of consumer behavior, partnered with LiveRamp to help advertisers connect more data in a simplified, privacy-enhanced way, helping brands:

  • Strengthen first-party data in the face of cookie deprecation
  • Enable measurement that demonstrates performance results and ROAS
  • Connect data across the ecosystem with a durable, privacy-centric identifier

Circana and LiveRamp have worked together to make Circana's deterministic data available within LiveRamp's data collaboration platform. With LiveRamp, the customers can use an ID that's unified and comprehensive.

Amruta Gupta VP Data Distribution and Advanced TV, Circana