Originally published in AdAge
Navigating TV Advertising During and After Coronavirus
The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.
If you’re sitting in your home office as investment or strategy lead at an agency, there’s little doubt you’re trying to make sense of all the information coming at you on an hourly basis