Data & Analytics

ODSC Webinar Recap: Architecting the Future of Cross-Cloud Data Collaboration

December 20, 2021  |   LiveRamp

The more data we have, the better outcomes we can drive. Few would refute this statement, yet data access remains a challenge, particularly as “country borders [start] to define digital borders,” an insight David Gilmore, our Head of Product for Safe Haven, shared during our ODSC webinar, Architecting the Future of Cross-Cloud Data Collaboration

Today, more than 100 countries around the world have some sort of data protection act in place, with more to come.

Global Challenge

The need for data collaboration across borders and industries, from retail to CPG and healthcare to financial services, is driving renewed interest in privacy-enhancing technologies (PETs). Long used in sectors with sensitive data such as health care, financial services, and government, PETs help keep information within the control of data owners while preserving utility, ultimately driving outcomes that can be life-changing.

David shared an example from his work experience of developing a machine-learning model to detect early-stage cancer. He used more than 90 million medical records and other data to build his model, which has been able to identify cancer with “superhuman accuracy” and is still in use today in more than 300 hospitals. This underscores the concept that wherever data lives, if it can be accessed in a safe, secure manner without requiring it to move, incredible outcomes can be achieved. 

In our webinar, David shared other use cases and examples of cutting-edge PETs and how they might be applied in cross-cloud data collaborations. If you missed it, you can watch it on demand here. If you have questions about how LiveRamp can support your cross-cloud strategy, check out this one-pager.