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August 11, 2020
3 min read
4 ways OEM Marketers can integrate carwow data in LiveRamp Safe Haven
LiveRamp
Marketing
People based marketing
Targeting
August 4, 2020
3 min read
LiveRamp partners with one of Europe’s largest publishers to implement Authenticated Traffic Solution
LiveRamp
Marketing
People based marketing
Publishers
August 1, 2020
4 min read
Probabilistic vs Deterministic Matching
LiveRamp
Data & Analytics
Data Collaboration
July 30, 2020
3 min read
LiveRamp’s GAME partnership – what it means for brands and the gaming industry
LiveRamp
Data & Analytics
People based marketing
Second Party Data
July 19, 2020
3 min read
The Single Origin Economy: Connecting Publisher and Marketer First-Party Data
Ian Meyers
Marketing
Publishers
June 21, 2020
3 min read
What Will Happen to Mobile Addressability if Apple Removes Access to IDFA?
Travis Clinger
Identity Resolution
Marketing
Publishers
June 11, 2020
4 min read
Two examples of first-party data value for brands (that aren’t media plays)
LiveRamp
Data & Analytics
data onboarding
May 13, 2020
4 min read
How to use first-party data to build high-margin advertising revenue models
LiveRamp
No items found.
April 13, 2020
3 min read
What to Look For in a Preference and Consent Management Platform
LiveRamp
Data Ethics
Consumer Data Privacy
Marketing
March 20, 2020
3 min read
What is a Consent Management Platform (CMP) and do you need one?
LiveRamp
Data Ethics
Identity Resolution
Marketing
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