Drive CPG Growth in the Era of Personalised Marketing
Squeezed margins, consumer uncertainty, and the demand for AI-driven personalisation are fuelling new interest in data-powered marketing. LiveRamp helps CPG marketers turn disconnected signals into unified, measurable views of consumer journeys – from ad view to retailer to shopping cart.
Turn everyday shoppers into loyal customers using trusted data
Know your shoppers like never before
Combine first-party data with trusted second- and third-party input to build a secure, unified customer view that captures every signal – from your website and retail partners to your promotions and media campaigns. Lay the data groundwork for AI-powered insights to personalise every touchpoint for every shopper, every time.
Put your brand in every basket with trusted partner collaboration
Work securely with retailers and media partners in the LiveRamp Clean Room to segment and activate high-value audiences, unlock performance insights, and drive greater product adoption. Build lasting customer loyalty through data-driven collaboration in the commerce media ecosystem.
Measure what’s actually driving impact in the aisle
Say goodbye to proxy metrics and close the loop between media exposure and in-store sales. Optimise in-flight campaigns across linear TV, CTV, digital, and social platforms to reveal which investments drive incremental lift and measurable ROI. Get a unified view of campaign performance across all channels to allocate your budget based on proven revenue drivers.
Trusted by the world’s leading CPG companies
Improving targeting and sales lift with LiveRamp’s clean room
The leading company in international cereal revolutionised how they engage Special K UK buyers through data collaboration to enhance targeting and consumer insights.
Turn Digital Engagement into Offline Sales
The world’s leading soft drink brand drove offline sales by leveraging LiveRamp’s measurement capabilities to optimise its campaign effectiveness on TikTok.
ASICS Drives Global Sales and Campaign Innovation
The global sports and apparel brand optimises spend and marketing impact with the LiveRamp Clean Room.
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