Our platform/First-Party Identity Engine

Instantly Build & Activate a First-Party Identity Graph

Resolve and unify your first-party data in hours—not months—with LiveRamp’s Identity Engine. Gain full control of your customer identity, enhance insights, and activate data seamlessly with the governance controls you need.

The Fastest Way to Build and Activate First-Party Identity

Build a Comprehensive and Unified Customer Profile

Unify your first-party data into a single, cohesive profile by integrating data from various touchpoints such as CRM, CDP, in-store POS, eCommerce, and mobile apps.

Explore the Interactive Demo to understand how to integrate your various data touchpoints.

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Instantly Build a First-Party Identity Graph

Quickly resolve and unify first-party data into a persistent enterprise ID, improving targeting, measurement, and optimisation across all customer experiences.

Activate and Collaborate

The Identity Engine facilitates seamless data collaboration within an organisation without exposing Personally Identifiable Information (PII).

Learn about the activation and collaboration use cases the LiveRamp Identity Engine opens up for your organisation.

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We are delighted with the results of our audience-led strategy. The collaboration with LiveRamp and WPP Media allowed us to truly leverage our rich first-party Clubcard data and drive significant incremental returns. The results of £60 iROAS, a 13% increase in basket sizes, and a 9% uplift in 'New to Brand' customers demonstrates the effectiveness of taking a more personalised approach to our campaign, and reinforces our commitment to delivering value to our customers.

Tom Mardon / Head of Media and Campaign Planning / Tesco

In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimise media spend and increase marketing agility.

For even more videos on how LiveRamp powers data collaboration and enhances personalisation on Google Cloud, see this page.

Customer Stories

Tesco

Identify growth opportunities and architect a powerful audience-led strategy.

As the holder of one of the richest first-party data sets in the UK, Tesco worked with WPP Media and LiveRamp to shift towards targeted, defined audiences, enhancing sales and key performance metrics.

TripAdvisor

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organisational transformation.

McDonald's

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution.

Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organise.

Identify growth opportunities and architect a powerful audience-led strategy.

As the holder of one of the richest first-party data sets in the UK, Tesco worked with WPP Media and LiveRamp to shift towards targeted, defined audiences, enhancing sales and key performance metrics.

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organisational transformation.

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution.

Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organise.

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Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

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Learn more about Identity Engine

Discover how LiveRamp’s Identity Engine helps you instantly build and activate a first-party identity solution to ensure accuracy for long-term success.