Power strategic advertising decisions with cross-media measurement and analytics
Cross-media measurement helps unlock previously inaccessible data across all forms of advertising - TV, CTV, social media platforms, publishers, and programmatic. Mitigate signal loss, and reveal the hidden insights that fuel growth.
Optimise the customer experience – and your media spend with cross-media measurement and analytics
Access holistic performance data across your media investment
Eliminate fragmentation across data sets, environments, partners, and reporting — all the data you need, all in one place.
Prove and improve investment decisions
Clearly tie media exposure to conversion data to account for every media dollar. Drive effective decision-making.
Accelerate growth with new insights and partnerships
Build more valuable strategic relationships with publishers and brands — and understand consumer needs more deeply.
Working with LiveRamp has enabled British Gas to unlock a huge amount of utility from our first party data. Our improved match rates into key platforms and by using a third party, independent and privacy first platform in SafeHaven, we have been able to identify existing customers who are needlessly receiving ads from us, remove them and drive the significant efficiency being made back into our targeted audience investments.
Sam Taylor / Head of Performance Marketing, British Gas
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With cross-media measurement and analytics, our customers don’t just dream innovation, they own it.
Optimising media performance
The UK’s ultimate beauty shop LOOKFANTASTIC drove a higher return on investment and incremental growth through optimisation strategy.
Rebuilding consumer analytics for global engagement
Kimberly-Clark’s post-cookie activation, audience modelling, and omni-channel measurement proved rich with cost savings through data workflow standardisation, and identifying new ways to licence data assets directly into LiveRamp’s platform.
Smarter use of data
British Gas improved creative relevance and tighter targeting of customer acquisition, allowing them a reinvestment of 10% of media budget.
