Liveramp blog

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June 10, 2026
3 min read

Unlocking better performance optimisation and measurement for marketers in ChatGPT

Travis Clinger
December 5, 2019
4 min read

Why is it still so hard to deliver omnichannel marketing?

LiveRamp
December 5, 2019
3 min read

Zero-party data could be the solution to the privacy/personalisation paradox

LiveRamp
October 11, 2019
3 min read

What is a Match Rate?

LiveRamp
October 11, 2019
3 min read

Data Onboarding 101—Match Rates

LiveRamp
April 19, 2019
4 min read

What Is Interoperability? Definition, Importance & Benefits

Lisa Rapp
April 11, 2019
2 min read

LiveRamp acquires Faktor

LiveRamp
March 27, 2019
3 min read

How to get ready for second-party data success

LiveRamp
February 13, 2019
3 min read

How identity resolution works to help travel brands solve their loyalty problem

LiveRamp
January 24, 2019
3 min read

The journey to accuracy in CPG

LiveRamp
January 15, 2019
3 min read

First party data, second party data, third party data: what is it and why useful?

LiveRamp
February 22, 2018
3 min read

What is Cross-Channel Attribution and How Does It Work?

LiveRamp
February 16, 2018
2 min read

How Identity Resolution powers multi-channel attribution modelling

LiveRamp
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