Today, Google announced Topics, a new proposal as part of its Privacy Sandbox initiative to replace third-party cookies on Chrome. Topics is designed to help power “interest-based advertising” and is the successor to the Federated Learning of Cohorts (FLoC) proposal. Based on our assessment, Topics enables standardized high-level interest segments across the web—very similar to […]
On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]
Today’s consumers move fluidly between offline and online channels. Moreover, their interactions with brands evolve with growing digital footprints and life event changes, leaving disparate data and identifiers. As a result, creating an accurate 360-degree customer view to drive personalized experiences has never been more critical, and it helps to have a flexible and interoperable […]
With the 2022 Upfront season right around the corner, the industry is abuzz with what lies ahead for the future of CTV. One trend is clearly emerging—fluidity. In today’s more fluid market, both buyers and sellers are seeing more scale in new formats in relation to content and context, but must maintain brand safety. This […]
Advertisers and publishers are adjusting to sweeping changes in the way that marketers reach their customers online. Recent changes applied by regulators and operating systems bring consumers back into focus, requiring marketers and publishers to earn trust by developing direct, trustworthy relationships with end users. First-party data is the gold standard in the renaissance of […]
“We’ve all had so much pressure everywhere on collecting first-party data, and suddenly the magic happens. You can have—in clean rooms—true collaboration between a brand and a retailer.” The “magic” collaboration that Thibaut Munier, Co-Founder and CEO of Numberly, refers to is data collaboration. During the most recent RampUp, Thibaut shared the immense opportunities that […]
Is it still worthwhile to have a single common currency for TV? That’s the question at the forefront of most marketers’ minds. With programming now being consumed on demand across multiple screens, measuring the performance of TV ads has become much more complex. During this year’s RampUp, Ashwin Navin, Co-Founder and CEO of Samba TV […]
As Joe Keating, Associate Director, Insights and Analytics, Hill’s Pet Nutrition, explained during RampUp, “The challenge is we are trying to help retailers compete with the biggest and most sophisticated retailer on the planet, who knows everything about everyone. And it’s in our interest to make sure we are balancing the scales and bringing some […]
Many brands are preparing as best as they can for the end of third-party cookies and the loss of other device IDs, having realized the importance of managing their own customer-identity data assets to power better experiences and mitigate decreased access to third-party signals. Determining the best way to use that data for internal analytics, […]
Certification Strengthens Privacy Protections and Builds Consumer Trust LiveRamp is proud to announce it has completed the final agreement with the Digital Advertising Alliance (DAA) for our Authenticated Traffic Solution (ATS) and people-based identifier, RampID, to become addressable media identifiers (AMIs)-certified, making LiveRamp the industry’s first company to do so. The AMIs policy framework was […]
