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Powering Identity Resolution in Microsoft Dynamics 365 Customer Insights

  • Miso Jang
  • 2 min read

Today’s consumers move fluidly between offline and online channels. Moreover, their interactions with brands evolve with growing digital footprints and life event changes, leaving disparate data and identifiers. As a result, creating an accurate 360-degree customer view to drive personalized experiences has never been more critical, and it helps to have a flexible and interoperable identity resolution solution at the heart of the customer data platform (CDP) ecosystem. 

Companies with modern, data-centric marketing teams leverage CDPs that consolidate the consumer journey across multiple channels, devices, and purchases to improve personalization and influence their marketing investments more intelligently. 

We’re excited to announce that AbiliTec, LiveRamp’s best-in-class identity resolution solution, is available directly in Microsoft Dynamics 365 Customer Insights. Now, users can build a stronger data foundation with our deterministic, people-based identity graph where their data already lives—and seamlessly integrate within their existing CDP infrastructure. 

LiveRamp AbiliTec uses advanced algorithms refined over the past 45 years to resolve a customer’s disparate PII (e.g. emails, phone numbers, names, and addresses) to a single individual and apply a unique, persistent identifier to the data. As a result, AbiliTec matches and reconciles a customer’s data into a comprehensive and unified 360-degree view of the customer in the CDP environment, enhancing existing resolution capability to increase consolidation accuracy within Dynamics 365 Customer Insights.

With LiveRamp AbiliTec accessible through Microsoft Dynamics 365 Customer Insights, marketers can streamline the consumer journey and ensure more consistent, personalized experiences across relevant channels with an accurate, unified view of their customers—all powered by LiveRamp’s privacy-centric resolution technology. 

Power a 360-degree customer view with LiveRamp’s identity resolution to achieve:

Enhanced customer intelligence
When the data is accurately resolved, companies can ensure that every person interacting with the brand is the same individual. Hence, customer communication will be consistent across multiple channels, resulting in a more incredible experience and increased customer loyalty. 

Better cross-department collaborations
When data is accurate, it enables better cross-departmental collaboration and closer alignment, marketing synergies, and cohesive strategies. 

Privacy-centric scalability
LiveRamp’s offline identity resolution technology is embedded within the CDP environment with greater scalability, connecting accurate customer data across marketing and advertising channels.

To learn more about how to enhance your offline data with LiveRamp Abilitec in Microsoft Dynamics 365 Customer Insights, please reach out to dynamics@liveramp.com.