Earlier this month, LiveRamp’s Jason White, SVP of Publishers, and Ryan Shute, Mobile App Lead, spoke at White Nights, a leading global B2B event for the game industry. Their session, “Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming,” took a deep dive into the challenges app publishers are currently facing and how they […]
Apple released iOS 14.5 into the wild today—an event we’ve been preparing for since Apple’s Worldwide Developer Conference (WWDC) in June 2020. Now, all iOS 14.5 users will be required to give permission for apps to track and share their Identifier for Advertiser (IDFA)—Apple’s mobile ID. Travis Clinger, Senior Vice President of Addressability and Ecosystem […]
LiveRamp’s Scott Howe, CEO; Eric Nelson, Head of Global Workplace Experience; Khambrel Ward, Head of Diversity, Inclusion, and Belonging; and Lauren Dillard, Chief Communications Officer, contributed to this post. While it’s too soon to say that the pandemic is behind us, we at LiveRamp have been putting thought into what the future of work will […]
With live sports on streaming platforms and ad-supported tiers on Netflix and Prime Video, it’s safe to say television advertising is undergoing a massive shift. When it comes to the biggest screen in the home, the foundational technology underlying all these complex changes is connected TV (CTV), which now accounts for nearly a quarter of […]
We’re thrilled to announce that LiveRamp was recently awarded “Client Partnership of the Year” at the Microsoft Advertising Partner Awards in the Americas, for bringing LiveRamp’s Authenticated Traffic Solution (ATS) to the global stage and helping drive positive change in the ecosystem. “Partnering with Microsoft Advertising enables us to expand our global footprint to create […]
With 50% of the internet already cookieless, publishers should understand that there is no silver bullet to third-party signal loss. Authenticated identity is the gold standard and will give publishers higher CPMs on cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics. Last year, Dev Pragad, CEO at Newsweek, […]
Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including […]
We’re excited to announce that we’ve now integrated Google Display & Video 360’s PAIR into the LiveRamp platform and have kicked off our first brand campaigns. We’ve enabled more than a dozen publishers and aim to scale to over 100 by the end of the summer, including Advance Local, Hometalk, Publishers Clearing House, Raptive (formerly […]
LiveRamp bridges the gap as Oracle exits advertising. As Oracle prepares to exit the advertising business at the end of September, brands, agencies, publishers, and data providers that have relied on their services must seek alternatives to ensure business continuity. LiveRamp is uniquely positioned to bridge the gap left by Oracle’s departure, by offering a […]
