With the 2022 Upfront season right around the corner, the industry is abuzz with what lies ahead for the future of CTV. One trend is clearly emerging—fluidity. In today’s more fluid market, both buyers and sellers are seeing more scale in new formats in relation to content and context, but must maintain brand safety. This […]
Advertisers and publishers are adjusting to sweeping changes in the way that marketers reach their customers online. Recent changes applied by regulators and operating systems bring consumers back into focus, requiring marketers and publishers to earn trust by developing direct, trustworthy relationships with end users. First-party data is the gold standard in the renaissance of […]
“We’ve all had so much pressure everywhere on collecting first-party data, and suddenly the magic happens. You can have—in clean rooms—true collaboration between a brand and a retailer.” The “magic” collaboration that Thibaut Munier, Co-Founder and CEO of Numberly, refers to is data collaboration. During the most recent RampUp, Thibaut shared the immense opportunities that […]
Is it still worthwhile to have a single common currency for TV? That’s the question at the forefront of most marketers’ minds. With programming now being consumed on demand across multiple screens, measuring the performance of TV ads has become much more complex. During this year’s RampUp, Ashwin Navin, Co-Founder and CEO of Samba TV […]
As Joe Keating, Associate Director, Insights and Analytics, Hill’s Pet Nutrition, explained during RampUp, “The challenge is we are trying to help retailers compete with the biggest and most sophisticated retailer on the planet, who knows everything about everyone. And it’s in our interest to make sure we are balancing the scales and bringing some […]
Many brands are preparing as best as they can for the end of third-party cookies and the loss of other device IDs, having realized the importance of managing their own customer-identity data assets to power better experiences and mitigate decreased access to third-party signals. Determining the best way to use that data for internal analytics, […]
Certification Strengthens Privacy Protections and Builds Consumer Trust LiveRamp is proud to announce it has completed the final agreement with the Digital Advertising Alliance (DAA) for our Authenticated Traffic Solution (ATS) and people-based identifier, RampID, to become addressable media identifiers (AMIs)-certified, making LiveRamp the industry’s first company to do so. The AMIs policy framework was […]
LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data sellers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
Testing Cross-Cloud Collaboration With Brands, Publishers and Agencies Signals a New Era of Possibilities With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments. While data clean rooms have risen as a […]
In an ever-evolving industry, an actionable, full 360-degree view of customers has become crucial to business success. Through our new partnership, customers of LiveRamp and Twilio Segment can provide customized and individualized interactions across their media. The partnership equips marketers with the tools they need to navigate the complex landscape of customer interactions and drive […]
