As part of LiveRamp’s continued dedication to building a global, trusted ecosystem, throughout 2021, we will be expanding our presence throughout Europe and Asia-Pacific and entering the Latin American market. We are doubling down on our commitment to extend our global Authenticated Identity Infrastructure, which is live and scaling in all of our current markets. […]
LiveRamp’s Identity Resolution Solution is now available on the Databricks Marketplace and Data Intelligence Platform, enabling powerful, cookieless marketing capabilities interoperable with any CDP solution. The days of relying on third-party cookies for reach and measurement are numbered, driving a need for first-party, privacy-centered solutions that keep marketers’ insight into customer behaviors strong. But the […]
Today, Oracle announced that it will close its advertising business. Many brands that worked with Oracle are now contemplating finding new audiences or custom segments without disrupting their marketing and advertising operations. For customers leveraging Oracle’s data offerings, the LiveRamp Data Marketplace can help source new audiences or custom segments from the wide range of […]
In order to succeed in today’s marketplace, marketers must be able to continuously transform their business and engage in strategic business partnerships in order to prove ROI and understand and reach their customers in more meaningful ways. This requires a data-forward approach to collaboration, customer intelligence, and business strategy—none of which would be possible without […]
If you haven’t explored data collaboration solutions that can help you understand your customers better while preserving data privacy, you might miss the boat on a significant trend. According to recent research from the Winterberry Group, sponsored by LiveRamp, the majority of surveyed marketing leaders in the U.S. said they are either currently collaborating with […]
Today we are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day. With LiveRamp, data can […]
Boston Consulting Group refers to retail media as a $100 billion opportunity, presenting a major opportunity for CPG suppliers to connect with consumers and better understand their needs through data collaboration. Six years ago we embarked on a journey with Carrefour, a leading global retailer, to not only improve their marketing efforts but accelerate their […]
In Part 1 of our ABM (account-based marketing) series, we discussed creating and obtaining account lists as the first step to any ABM program. Next, we’ll look at understanding the audiences that make up those account lists by establishing a set of rules known as audience governance. An audience governance model is a set of […]
It’s safe to say that eight months ago, no one could have predicted what 2020 had in store, both in terms of the macroeconomic climate and the digital advertising industry. Mere months into the year we were faced with a global pandemic and worsening recession. What’s more, the impending deprecation of third-party cookies and increasing […]
In today’s market, every marketer must spend every advertising dollar in an accountable, outcome-based way, necessitating scalable solutions that enable accurate reach and measurement without the faults inherent to third-party cookies or mobile identifiers. Further, with signal loss diminishing the effectiveness of traditional pixel-based measurement, marketers must invest in solutions without the dependency on third-party […]
