In order to succeed in today’s marketplace, marketers must be able to continuously transform their business and engage in strategic business partnerships in order to prove ROI and understand and reach their customers in more meaningful ways.
This requires a data-forward approach to collaboration, customer intelligence, and business strategy—none of which would be possible without privacy-first identity that powers successful marketing activities.
LiveRamp and Acxiom have a rich history of collaboration, and we’re excited to announce we have expanded our partnership to deliver greater value to brand marketers looking to achieve these business outcomes. Under our latest agreement, we have strengthened how our organizations work together to ensure our clients benefit from best-in-breed identity, analytics, and data-driven marketing.
“We are excited to expand our strategic partnership with LiveRamp,” said Martin Wexler, SVP Channel Partnerships at Acxiom. “Our collaboration allows brands to activate Acxiom’s market-leading audiences in a way that protects people’s privacy and honors their preferences to create the best experience possible for the individual.”
LiveRamp’s privacy-first data collaboration platform and expansive RampID activation network adds an important technology layer to Acxiom’s industry-leading customer data management, audience data, and identity offerings. Bringing these solutions together ensures we deliver continual value for our existing customers and help new customers advance their marketing initiatives wherever their data lives, be that in programmatic environments, data clean rooms, or across clouds.
“LiveRamp and Acxiom have strategically worked together for nearly a decade, setting the standard for data connectivity in the privacy-first world,” added Joe Glass, SVP of U.S. Revenue at LiveRamp. “We are committed to advancing our shared commitment to better data-driven experiences that improve marketing outcomes for global brands, agencies, and their partners. I look forward to seeing what we accomplish in the next phase of our partnership.”
Reach out to [email protected] to learn what LiveRamp and Acxiom can do for your business.