For over a decade, LiveRamp has helped marketers connect data for a greater customer view with data collaboration.
Now, through our integration with Snowflake's Native Application Framework, you can enable LiveRamp’s identity solution within Snowflake for more data collaboration possibilities—leading to more innovation and value for your business and customers.
Watch this conversation and demo with LiveRamp’s Lisa Cramer, Head of Embedded Products, and Snowflake’s Daniel Myers, Senior Manager, Principal Developer Advocate, to see how this integration works. You’ll learn how to:
• Integrate LiveRamp's identity solution into your Snowflake environment
• Connect data for a person-based view—without moving your data
• Create and activate new audience segments for marketing campaigns