Build Your Own Identity Infrastructure

Confidently configure our solutions to meet your objectives—from resolving disparate identities and enriching data sets to translating data between systems. These solutions work individually or in tandem to enhance and deliver the best, personalized customer experience.

Identity APIs

Enhance your identity capabilities with solutions that complement existing technology investments. Work within any environment to build a comprehensive identity solution by incorporating identity APIs into new or existing products in a more self-service manner to suit your business needs.

AbiliTec API

The LiveRamp AbiliTec API is an identity resolution technology for offline data (personally identifiable information or “PII,” such as email address, name, postal address, etc.). It connects and updates customer offline data by resolving PII data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.

Retrieval API

The Retrieval API translates resolved data between different ID spaces, while maintaining privacy and permissioning standards.


View datasheets, presentations videos and more. Check out some of the highlights below, or visit the resources page to explore them all.


AbiliTec Recognition


Customer ID to RampID Matching


Answers to Your Google Announcement Questions


Ready to learn about how you can drive better business outcomes with identity infrastructure?