A Solution for a New Advertising Ecosystem

LiveRamp’s Authenticated Traffic Solution (ATS) builds on the foundation of a value exchange between individuals and the brands and publishers with whom they engage. Through authentication, individuals gain access to valuable experiences while advertisers and publishers build stronger direct relationships with their customers.

Authenticated Traffic Solution (ATS) APIs

Authenticated Traffic Solution (ATS) enables you to create and reach addressable audiences without third-party cookies or mobile identifiers. Preserve and maintain key marketing and monetization capabilities use cases by incorporating ATS APIs into new or existing products in order to utilize the LiveRamp platform in a more self-serviceable manner to suit your business needs.

Authenticated Traffic Solution (ATS) API

Authenticated Traffic Solution (ATS) provides a privacy-first, authentication solution that improves addressability across the open web by enabling reach and measurement on an encrypted, people-based identifier, starting at the inventory source.

The ATS API and client-side libraries provide advertisers and publishers with the ability to safely resolve personally identifiable information (PII, such as email address, name, postal address, etc.) to encrypted, pseudonymous identity envelopes for activation, measurement, personalization, audience building, etc.

Case Studies

Explore how different industries are utilizing LiveRamp’s authenticated traffic solutions solutions. View the case study library for more.

Case Study

Case Study - PubMatic

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Case Study

Case Study - Authenticated Traffic Solution: Brands

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Case Study - Authenticated Traffic Solution: B2B Industrial Supply

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Resources

View datasheets, presentations videos and more. Check out some of the highlights below, or visit the resources page to explore them all.

Datasheet

Addressability on RampID

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Answers to Your Google Announcement Questions

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Datasheet

Authenticated Traffic Solution - Overview

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Ready to learn about how you can drive better business outcomes with LiveRamp's authenticated traffic solutions?