LiveRamp’s Authenticated Traffic Solution (ATS) builds on the foundation of a value exchange between individuals and the brands and publishers with whom they engage. Through authentication, individuals gain access to valuable experiences while advertisers and publishers build stronger direct relationships with their customers.
Authenticated Traffic Solution (ATS) provides a privacy-first, authentication solution that improves addressability across the open web by enabling reach and measurement on an encrypted, people-based identifier, starting at the inventory source.
The ATS API and client-side libraries provide advertisers and publishers with the ability to safely resolve personally identifiable information (PII, such as email address, name, postal address, etc.) to encrypted, pseudonymous identity envelopes for activation, measurement, personalization, audience building, etc.
Explore how different industries are utilizing LiveRamp’s authenticated traffic solutions solutions. View the case study library for more.
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