LiveRamp powers platforms to build a competitive edge with the ability to embed deterministic identity.
The Activation API offers programmatic access to LiveRamp’s data activation solutions. Users are able to activate PII (personally identifiable information or “PII,” such as email address, name, postal address, etc.)- and device-based segment data on popular platforms to reach audiences across every screen.
The Authenticated Traffic Solution (ATS) enables data activation and measurement without using third-party cookies or other device identifiers. ATS can be utilized on the web, in-app, and connected television.
Leverage ATS capabilities by reselling them to brands and publishers.
The Buyer API enables platforms to host third-party segments seamlessly in their marketplaces. By obtaining segment metadata, you can get broader and more up-to-date information in near real-time about segments, reducing the amount of manual work required and saving time by automating third-party data supply workflows.
AbiliTec is an identity resolution technology for offline data. It connects and updates customer offline data by resolving PII data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.
The Retrieval API translates resolved data between different ID spaces, while maintaining privacy and permissioning standards.
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