Developer Solutions for Platforms

LiveRamp powers platforms to build a competitive edge with the ability to embed deterministic identity.

APIs for Platforms

LiveRamp architected and built the only open and deterministic identity offering that can translate between different ID spaces, while maintaining privacy and permissioning standards. Now, Platforms can incorporate APIs into new or existing applications in order to utilize the LiveRamp platform in a more self-service manner to suit their business needs.

Activation API

The Activation API offers programmatic access to LiveRamp’s data activation solutions. Users are able to activate PII (personally identifiable information or “PII,” such as email address, name, postal address, etc.)- and device-based segment data on popular platforms to reach audiences across every screen.

Data Marketplace: Buyer API

The Buyer API enables platforms to host third-party segments seamlessly in their marketplaces. By obtaining segment metadata, you can get broader and more up-to-date information in near real-time about segments, reducing the amount of manual work required and saving time by automating third-party data supply workflows.

Identity: AbiliTec API

AbiliTec is an identity resolution technology for offline data. It connects and updates customer offline data by resolving PII data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.

Identity: Retrieval API

The Retrieval API translates resolved data between different ID spaces, while maintaining privacy and permissioning standards.


View datasheets, presentations videos and more. Check out some of the highlights below, or visit the resources page to explore them all.


Authenticated Traffic Solution - Overview


Data Marketplace Buyer API (Embedded Data Marketplace)


Activation Overview


Ready to learn about how you can drive better business outcomes with LiveRamp?