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Watch: How To Maximize Your TV Advertising Investment across Linear and Digital

  • Meira Robertson
  • 1 min read

In today’s complex, multi-platform video market, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and connected TV. 

At this year’s RampUp, Vinny Rinaldi, Head of Investment and Activation, Wavemaker at Group M shared, “The million dollar question is how do we solve the new currency of the future? I don’t think it’s a one-size-fits-all anymore. I think it’s really a testing and learning environment that’s constantly working toward what that outcome could be, and that outcome could be reach-based, app download-based, or conversion-based. But I think the reality is, when you look at TV, you have the ability to measure beyond just demographic as a currency, and I think that’s the most exciting part of where the industry is headed.” 

But wherever these exciting advancements in TV may lead, one thing remains true, marketers still need to maximize ROI by developing a multi-currency strategy that includes a first-party data audience plan, cross-screen measurement, and strong data collaboration partnerships. 

Watch the full Innovation Studio session featuring Vinny Rinaldi alongside Discovery’s Shauna Brown, Publica’s Ben Antier, and Ampersand’s Justin Rosen to learn how identity, activation, and measurement are the three keys to maximizing your TV investments. You’ll also hear their predictions on how the TV landscape will evolve for years to come.