Research

Looking to Improve ROAS, Organizations Shift Focus from Data Collection to Measurement Optimization in 2024

Wakefield Research Report, sponsored by LiveRamp

Trying to determine: What’s my return on ad spend (ROAS)? You’re not alone. 

A new survey from Wakefield Research found that organizations use an average of 28 data sources to measure campaign success. With data scattered across tools, platforms, and clouds, 97% of marketing executives struggle to assess marketing impact.

Download Wakefield Research’s report, Looking to Improve ROAS, Organizations Shift Focus from Data Collection to Measurement Optimization in 2024, now to:

  • Learn what’s top-of-mind for leading marketing, advertising and brand management executives
  • Find out how data collaboration can help you unlock the full potential of your data
  • See why data clean rooms are key to better measurement and richer insights

Download now.