What’s Hot in Cross-Screen Measurement

A conversation with Eli Lilly

When it comes to TV content, today’s consumers are no longer tied to their TV set—so why should we be tied to measurement that is? TV has evolved into a multi-platform market consisting of linear and digital streams and on-demand offerings. Watch this fireside chat with Steven J. Rommeney, Senior Advisor at Eli Lilly, to learn what’s hot in cross-screen measurement—and why!

Join our webinar to learn:

  • What it takes to succeed in measuring business outcomes
  • How to plan and optimize your cross-screen campaigns
  • Moving beyond traditional industry metrics, now and in the future