Right now, the industry is looking for guidance on how to react to the end of third-party cookies, and also how to manage an evolving regulatory landscape where GDPR and CCPA are only the beginning. In light of this new reality, we finally have the momentum to address a critical issue that’s been put off […]
Customers expect more personalized and relevant experiences when they’re shopping online. Rokt—a global leader in e-commerce marketing technology—powers technology that optimizes a user’s online journey and drives maximum value out of every customer transaction moment. That’s where LiveRamp comes in. Because Rokt is a first-party data platform, they have an almost 100% match rate with […]
Today, we’re announcing the launch of LiveRamp University, an education program dedicated to helping our customers and partners accelerate proficiency and stay at the forefront of innovation by deepening LiveRamp product expertise and industry knowledge. Savvy marketers looking for ways to stand out amongst the noise are constantly looking ahead. They’re observing current trends, forecasting […]
Marketers are facing pressure to deliver measurable marketing outcomes on every front. LiveRamp has the world’s most powerful data collaboration network, and as part of it, has been developing an authenticated ecosystem for years. Our authenticated identity offers a sustainable tool to continue powering data-driven marketing, across all of the platforms where consumers are spending […]
Today, Google unveiled the latest plan for third-party cookies in Chrome: third-party cookies will remain with the current opt-out functionality. At LiveRamp, our goal is to enable marketers to responsibly connect, personalize, and measure every consumer experience. We’re rooted in authenticated identity – which spans every channel – and will continue to use Chrome cookies […]
More signal, less waste. Here are five ways your data can do more. We’re in an outcomes era in which every marketer, media owner, and partner is judged on their ability to drive measurable marketing outcomes. Marketers are expected to be revenue drivers, and every dollar spent must drive measurable growth. In an uncertain economy, […]
