As the digital advertising ecosystem embraces new privacy practices, NBCUniversal wants to enable more effective marketing for its advertisers, as well as power engaging and personalized interactions for customers. Working with LiveRamp, NBCUniversal is implementing Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCUniversal to securely and privately reconcile […]
One of LiveRamp’s core goals is to bring our technology where our customers’ data lives—and as public cloud adoption continues its extraordinary growth, that goal has never been more urgent. In our new privacy-centric world, data-savvy businesses face a daunting challenge: how to safely connect their diverse collection of customer data to generate more performance […]
We as an industry started this journey toward signal-less advertising years ago, and we at LiveRamp continue to help our partners, customers, and stakeholders on their own journeys, while welcoming new ones to start realizing benefits immediately. Amidst third-party signal loss, it’s important for publishers and marketers to make a seamless transition to cookieless addressability, […]
For years, marketers and publishers have relied on the third-party cookie for retargeting and monetization, overlooking the myriad problems they posed. However, cookies have always raised concerns with lack of consumer consent, device addressability, and poor durability, and have invited serious scrutiny and condemnation as a result. Today there are several solutions being touted as […]
Reflecting on a Year of Data Strategy Excellence As the holiday season unfolds, we find ourselves reflecting on the year and looking forward to what’s next for LiveRamp. Beyond year-end targets, there’s a deeper rhythm – the human connection that drives our work. Thanksgiving isn’t just a day on the calendar; it’s an opportunity to […]
Maybe you were always planning to make the jump to cookieless, or maybe continued signal loss has revealed some unexpected effects for your marketing stack. No matter what your situation is, LiveRamp is here and we’re ready to help our partners, customers, and stakeholders complete their journeys to signal-less. Companies jumping into their signal-less planning […]
Google’s announcement to keep third-party cookies available in Chrome made a lot of noise in the ecosystem, but we think it’s important for marketers to keep their eyes on the goal: Marketers and publishers want to enable an omnichannel experience, which requires a unified view of consumers and connectivity across every channel. While cookies can […]
Over the last decade, the industry has remained hard at work developing solutions for the rise of privacy and subsequent end of third-party cookies. While much progress has been made, one area that has remained an evolving challenge is measurement. Brands increasingly prefer to be more hands-on with measurement as they seek to understand their […]
LiveRamp’s Authenticated Traffic Solution can now be connected with Snap’s Conversions API (CAPI), helping marketers measure and improve campaign performance while increasing return on advertising investment. This new integration of LiveRamp’s Authenticated Traffic Solution and CAPI enables marketers to optimize Snapchat campaign performance without the need for third-party signals while protecting consumer data. Marketers working […]
Conversions APIs (CAPIs) are secure tools helping marketers track and optimize their campaigns across major platforms without the need for third-party signals, all while protecting consumer data. However, not all CAPI integrations are created equal: just as marketers can customize every part of their marketing stack, they also have a choice of how to implement […]
