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300 Ways To Do People-Based Marketing
Marketing
What if you could deliver meaningful experiences to those who matter most? Identity resolution enables you to engage consumers on a people-based level by uniting online and offline data in a privacy-conscious manner. Identify your audience and make every interaction they have with you resonate.
Identity resolution gives marketers the ability to accurately identify individual consumers in a privacy-conscious manner, no matter what device or channel they're using to interact with your brand.
Once you can identify your audience, you can either deliver relevant messaging or exclude them from your marketing efforts altogether. Either way, they receive the experience that makes the most sense for them and your bottom line.
Connect siloed data on a people-based level to visualize omnichannel paths to purchase, accurately measure ROI, and optimize in real time or for future campaigns.
