People-Based Marketing

Identify Audiences,
Deliver Seamless Experiences

What if you could deliver meaningful experiences to those who matter most? Identity resolution enables you to engage consumers on a people-based level by uniting online and offline data in a privacy-conscious manner. Identify your audience and make every interaction they have with you resonate.

Gain an Actionable Understanding of Your Customers

Identify

Identity resolution gives marketers the ability to accurately identify individual consumers in a privacy-conscious manner, no matter what device or channel they're using to interact with your brand.

Reach and Exclude

Once you can identify your audience, you can either deliver relevant messaging or exclude them from your marketing efforts altogether. Either way, they receive the experience that makes the most sense for them and your bottom line.  

Measure

Connect siloed data on a people-based level to visualize omnichannel paths to purchase, accurately measure ROI, and optimize in real time or for future campaigns.

People-Based Marketing Resources

eBook

300 Ways To Do People-Based Marketing

Marketing
eBook

People-based marketing, everywhere

Marketing
Webinar

How Agencies Can Harness The Power of People Based Marketing

Marketing
eBook

100 Ways To Do People-Based Marketing for Travel

Marketing
eBook

100 Ways To Do People-Based Marketing for Financial Services

Marketing
eBook

100 Ways To Do People-Based Marketing for Retail

Marketing
eBook

100 Ways To Do People-Based Marketing for CPG

Marketing
eBook

100 Ways To Do People-Based Marketing for Technology & Telecommunications

Marketing
eBook

100 Ways To Do People-Based Marketing for Media & Entertainment

Marketing

Ready to deliver better experiences?

Contact an expert to learn how you can get started with people-based marketing.