• data activation

Data activation

Maximize the value of your first-party data to reach target audiences and develop new predictive models or micro-segments, and deepen your audience understanding through data activation.

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Enrich your audience segments

LiveRamp offers solutions to augment your customer data foundation with second-party and third-party data, addressing gaps in your data strategy and boosting efficiency with every activation.

  • Compliant with all applicable industry standards and global privacy regulations
  • Neutral discoverability to allow for easy partner evaluation

Make the open internet addressable

LiveRamp has licensed its technology to SSPs, DSPs, and a variety of adtech platforms, which means marketers can reach more of their audience at the right frequency.

Read how global brand CPG Danone strengthened its consumer intelligence to sharpen its media strategy and boost ROI.

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  • 34%

    improvement in addressable reach

  • 17%

    lift in e-commerce sales

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Turn insight into action

What’s next after activation? Measurement. Turn insights into marketable segments and interactive dashboards by aligning marketers, analysts, and decision-makers.

  • Control data and customize your environment to protect customers
  • Remove bias with a foundationally neutral solution that improves transparency
  • Seamlessly access hundreds of partner destinations across all marketing channels
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Webinars for WFH Marketers - Retail & CPGs 1st party data collaboration

Data collaboration changes how CPGs do business

Learn how Hill’s Pet Nutrition architected innovative data collaborations with retail media networks.

  • Build a 360-degree view of customers
  • Keep customer experience at the core
  • Win along with your retail partners
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Solutions built for your needs


LiveRamp helps you reach and measure customers more precisely across hundreds of platforms, including digital, search, mobile, social, and TV.

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Win more business by offering exactly what marketers want with access to third-party data from more than 100 data sellers for targeting, measurement, and optimization.

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Data sellers

Drive more monetization opportunities by making your data accessible on more platforms for easy access to data buyers.

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LiveRamp’s activation API allows programmatic activation of first-party data across hundreds of destination partners directly from your platform.

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Get started today

Find out how you can accelerate marketing wins through data activation and strengthen customer relationships.

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