Data Activation

Maximize the value of your marketing data to reach your audiences, develop new predictive models or micro-segments and deepen your audience understanding.

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Enrich your audience segments

For enterprises requiring second- or third-party data, LiveRamp offers solutions that can augment your customer data foundation and address the gaps in your data strategy.

  • Compliant with all relevant industry standards and privacy regulations
  • Neutral discoverability to allow for easy  partners evaluation
  • International

Make the open internet addressable

LiveRamp has licensed its technology to SSPs and DSPs, which means marketers can reach more of their audience at the right frequency.

Read how Global CPG Danone strengthens its consumer intelligence to sharpen its media strategy and boost ROI.

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  • 34%

    Improvement in addressable reach

  • 17%

    Lift in e-commerce sales

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Turn insight into action

Turn insights into marketable segments and interactive dashboards, aligning marketers, analysts, and decision makers to act with more speed and better coordination.

  • Control your data and customize your environment to protect your customers
  • Remove bias with a foundationally neutral solution that improves transparency
  • Seamlessly access hundreds of partner destinations across all marketing channels
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Data collaboration changes how CPGs do business

Learn how Hill’s Pet Nutrition architected innovative data collaborations with retail media networks.

  • Build a 360-degree view of customers
  • Keep customer experience at the core
  • Win along with your retail partners
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Solutions built for your needs

Marketing

LiveRamp helps you reach and measure customers at every precision level across hundreds of platforms, including digital, search, social, and TV.

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Platforms

Win more business by offering exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.

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Data Providers

Drive more monetization opportunities by making your data accessible on more platforms for easy access to data buyers.

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Developers

LiveRamp’s activation API allows programmatic activation of first-party data across hundreds of LiveRamp’s destination partners directly from your platform.

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Get started today

Find out how you can maximize the value from data and strengthen customer relationships.

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