Retail media networks are an indispensable source of consumer insights for CPGs and other suppliers seeking to build closer, authentic relationships with shoppers. This type of strategic data collaboration is most evident in the relationships between grocers and their thousands of suppliers.
During AdWeek’s Challenger Brands event, Warren Jenson, president at LiveRamp, and Elodie Perthuisot, group executive director of ecommerce, data, and digital transformation at Carrefour discussed how retailers can unlock business transformation through the use of interoperable infrastructure and privacy-enhancing technologies—ultimately creating a thriving new revenue stream.
During the course of their conversation, Warren and Elodie left attendees with three key takeaways:
- Build a stronger, longer-lasting data foundation rooted in identity
- Champion a privacy-first, interoperable platform that enables retail suppliers to safely and securely collaborate with data
- Intelligently scale technology and personnel across global markets to create new, repeatable revenue streams
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