For Sam’s Club, it’s all about the member experience. How can they leverage the data they have about their members to create a captivating and connected customer experience? By partnering with LiveRamp, they have turned their member data into a thriving media network, Sam’s Club Member Access Platform, to deliver a first-rate member experience, create more value for members and retail partners, and fuel the flywheel for their business.
Watch this 2-minute video to hear:
• What new growth opportunities Sam's Club Member Access Platform has created
• How their media network helps their business move faster
• What makes a media network successful
• How a media network unlocks unexpected insights and strengthens retail partnerships