Data & Analytics

Keep Customer Data Private with Privacy-Enhancing Technologies

January 3, 2022  |   LiveRamp

Great customer experiences stay with you. Like that time you got a special upgrade on your flight home, a special suite at the hotel you frequent, or a free birthday drink from your local coffee shop.

As a marketer, you may be wondering in those instances, If they can do it, why can’t I? The truth is that you can—even in an ever-changing world of data privacy and regulation. Privacy-enhancing technologies (PETs) are being utilized more and more often by companies at the forefront of aligning consumer privacy and preferences with delightful experiences.

Read our article in Adweek, To Deliver Better Customer Experiences, Put Privacy-Enhancing Technologies to Work, to learn more about how PETs work in concert with legal and security mechanisms to enable safe, secure data collaboration and better customer experiences.