With rising privacy regulations causing the end of third-party cookies and IDFA downstream, we are entering a period of data scarcity. The good news is, few companies are using the data they already have to its full potential. Simply put—there’s gold in your database, you just need to access it.
Understanding that data access was an issue at his company, Manuel Cimarosti, Head of Digital and CRM of Danone, brought peers and executive stakeholders together to collaborate on a new strategy. His initial goal was to enable Danone to fully own its media strategy. Through collaborating and iterating with teams across Danone, however, the tech stack his team built with LiveRamp Safe Haven delivered greater business benefits beyond marketing use cases, allowing the brand to enter into privacy-first external data partnerships leveraging data as a strategic asset.
If these goals are on your to-do list, join us for How to Build a Lasting Data Foundation, an Adweek webinar we are copresenting with Manuel, on Friday, October 30, at 10:00 AM PDT/1:00 PM EDT. In this engaging 30-minute webinar, you’ll learn how the right technology investment can enable you to gain the data access needed for accountable and efficient media.