With consumer expectations for brand engagement at an all-time high, retailers are increasingly turning toward retail media networks to interact with their audiences. However, many advertisers, such as brands and suppliers, lack sufficient first-party data connections to deeply understand customers and meet their needs.
Developing a strong identity strategy is an essential first step for retailers to gain control over those customer needs, and can be the most powerful differentiator between their organization and another.
If you’re a retailer searching for solutions on how to build and maintain customer identity, and develop a greater competitive advantage over your competitors, read our byline in Retail Dive for the three fundamental components you’ll need to get started.