B2B Marketing

ABM Experts Tell Us: Best Practices for Implementing Account-Based Marketing

January 6, 2021  |   LiveRamp

Account-based marketing (ABM) helps break down the silos within your organization, enabling your B2B campaigns to be more impactful with the people and accounts that matter most. But how do you know if you’re ready for an ABM strategy—and where do you even begin?

This session from RampUp: Worldwide Virtual Summit brings together ABM experts from both the agency and the enterprise side to discuss how you get started with ABM, some of the challenges you may face, how to overcome them, and how LiveRamp B2B can help.

Watch this session with LiveRamp B2B’s Chief Technology Evangelist Rene Asis, Hewlett Packard Enterprise’s Samantha Booton, and ABM strategist Kara Alcamo discuss their approaches to ABM strategy. If you have any questions on how LiveRamp B2B can help you with your ABM needs, reach out to info@liveramp.com