E-book
300 Ways To Do People-Based Marketing
Marketing
Reach Target Audiences and Improve ROI
LiveRamp is the powerful, trusted platform that connects your data silos–unlocking previously undiscovered insights and allowing you to deliver more personal, engaging experiences across all marketing channels.
Optimize Your Marketing Impact Across Channels and Audiences
Create seamless omnichannel campaigns
When you can tie together what you know about your customer, you can deliver more meaningful experiences to them across every channel. Optimize your advertising campaigns, improve ROI, and scale your efforts by leveraging your first-, second-, and third-party data.
Improve B2C marketing performance
Resolve fragmented customer data to a single view to recognize your customers wherever they are. With your newfound ability to recognize the consumer wherever you encounter them, you can efficiently coordinate your B2C marketing efforts across channels and platforms.
Measure marketing impact across channels
Measure the impact of every marketing touchpoint throughout the consumer journey by delivering an omnichannel view to your measurement platform to understand how to best allocate budgets and optimize strategies.
Make Data Privacy a Priority
We believe consumers should be informed and have meaningful controls over how their data is used across every touchpoint, consistently. With LiveRamp’s platform, drive privacy and transparency across the data ecosystem and protect your audiences by ensuring ethical data usage.
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LiveRamp has shown us that they’re a company we can trust by helping us execute the data flow in a way that preserves the privacy and anonymity of our customers.
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[The LiveRamp platform] has been able to help us tie identities together and effectively manage and save dollars running our campaigns.
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We know the behavior of the people within Walmart with very high accuracy… knowing that and then being able to target those people online is extremely important. And you cannot do that if you don’t have their identity resolved both offline and online.
Meet the Suites
Marketing
Meet your retention and acquisition goals.
Data & Analytics
Uncover omnichannel insights and make actionable and informed decisions on your business or marketing data.
The LiveRamp Difference
Get on board with the only privacy-conscious platform that allows you to connect and activate all of your customer assets—both known and anonymous, online and offline—to an underlying identity foundation and architecture, and activate it with over 550 partner destinations.
B2C Marketing Resources
Learn more about getting started with LiveRamp for B2C Marketers.
Video
Discovery Communications implements true people-based marketing
Testimonials
Blog
Fashionable ROI: How LiveRamp Helped Kenneth Cole Find Its Most Valuable Customers
Identity
Ready to create better customer experiences?
Talk to our experts about how to take your customer relationships to the next level.