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5-Minute Primer: Why Identity Resolution Matters for B2B Marketers
Identity
B2B marketers: the struggle is over. LiveRamp B2B empowers B2B marketers to target decision makers on a single account, as well as personalize and measure with people-based capabilities at the account level. Activate your first-party data, access global third-party audiences, and measure your marketing initiatives.
Your data is valuable, but not when it’s siloed in your CRM system and fragmented databases. LiveRamp B2B enables you to activate your first-party data across hundreds of channels in a privacy-conscious manner. Harness the power of your customer data for targeting, personalization, measurement, and analytics, all on a one-to-one or an account-based level.
B2B Onboarding
Global third-party audiences enable you to reach the audiences you care most about and are available from top B2B data providers in global markets. Audiences are available as syndicated segments or custom audiences and include professional, firmographic, technographic, B2B Intent, and account-based marketing (ABM) audiences.
B2B Global Audiences
Understand how your marketing initiatives are driving impact for full visibility into how a company is interacting with your campaigns, website, and collateral, across channels. Derive the insights you need at the professional and account level to refine and optimize your marketing strategies and tactics.
Marketing Measurement
Our LiveRamp Safe Haven® environment with technical, operational, and personnel controls is designed to ensure ethical use of data. We maintain an industry-leading approach to privacy and data ethics, utilizing a process for anonymization that includes in-memory processing, proprietary hashing algorithms, and line reordering. Anonymized ID files cannot be joined to the original for reverse-engineering.
Security & Privacy
As a longtime B2C customer of LiveRamp, we know the value identity resolution brings to reaching the customer at the right time in the right channel. Now, we’re able to leverage LiveRamp B2B to better reach and understand our B2B customers in new ways, harnessing accurate identity at the professional and account level.
