AbiliTec

Power your platform with AbiliTec’s PII data resolution technology

AbiliTec

Accurately Resolving the Data in Your Platform is Essential

Marketing platforms need a reliable way to recognize and resolve PII data from any source. LiveRamp AbiliTec is an offline PII resolution technology which gives platforms and the marketers they work with the ability to connect and update what they know about consumers, resolving PII data across enterprise databases and systems, to deliver a better customer experience.

Use multiple ways to resolve consumer data with AbiliTec

  • Personalization

    Person

    AbiliTec’s Consumer ID allows you to resolve PII-based data to the most accurate individual per record, improving your targeting accuracy at the personal level.

  • Place

    AbiliTec’s Address ID lets you resolve all platform data records by the latest postal addresses they are associated with.

  • Household

    AbiliTec’s Household ID goes beyond addresses and surnames, using patented algorithms and an expansive knowledge base to recognize consumers who live and move together.

How it works

  • Step One

    Step One

    Link PII-based data to our graph through the AbiliTec API. AbiliTec linking technology helps hurdle the traditional matching roadblocks by overcoming conventional issues of name and address processing.

  • Step two

    Step two

    AbiliTec’s sophisticated machine-learning algorithms and patented identity resolution process allow us to resolve identities and assign each representation the same identifying link.

  • Step three

    Step three

    This link is made available to all PII touchpoints from any source. Now, no matter the point of contact or the point of information, your platform can offer the single most accurate view of the customer.

Learn more about AbiliTec