The Transformation of the TV Ecosystem

Have you ever wanted to make every ad impression addressable and accountable? You can—with our TV platform and identity solution that unifies and powers your cross-screen activation, measurement, and data collaboration strategies.

Meet LiveRamp TV

Forecast, Activate, Quantify, and Collaborate Across All TV Inventory Types

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Collaborative analytics and measurement

Safely connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications. LiveRamp TV enables many-to-many collaborations with tailorable controls to keep data safe and secure.

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Activate across linear, streaming, and digital video

Finally, managing activation across screens is not only possible, it’s efficient. Unlock custom, cross-screen audiences and forecasting—including CTV—as part of every addressable buy, whether purchased in the Upfront or programmatically.

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Prove the value of your cross-screen TV media

Measure online and offline business outcomes, including product sales, application installs, and web visits. This means every advertising dollar spent is accountable to business outcomes, giving you the flexibility to entertain new TV currencies powered by dynamic metrics. 

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Privacy-first, sustainable identity

Our platform’s activation, measurement, and collaboration capabilities are powered by RampID, ensuring that every touch point is privacy-first, secure, sustainable, and scalable. LiveRamp is working to power all of the leading cross-screen, impression-based currencies with interoperable identity and data collaboration, safely and securely bringing together required buyer and seller data sets.

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  • Partnering with LiveRamp TV has helped us unlock the full value of our CTV inventory through audience-based forecasting and activation.

    Aulden Kaye, Director of Advertising Partnerships, Philo

  • LiveRamp is working with us on a number of different levels throughout the process. Sometimes they are doing data onboarding, which is what LiveRamp is known for. And sometimes we’re doing custom analytics work with LiveRamp. In other cases, they’re helping us manage our third-party syndicated data.

    Justin Evans, VP of Data Strategy, Comcast Spotlight

  • We have seen an increase in our clients’ use of first-party data and how it can be leveraged in television advertising. LiveRamp is the perfect partner because they sit in the middle of where the first-party data is housed, and a lot of our clients are doing other work with LiveRamp across the board.

    Sam Garfield, VP of Data Strategy and Advanced Audience Platforms, Discovery Communications

  • For years now, LiveRamp has helped the advertising ecosystem understand who is behind the glass, activating many campaigns for addressable linear TV. By extending their identity graph and know-how into connected TV, I believe they will be a great partner that helps the entire industry accelerate marketing spend and innovation.

    Marisa Jimenez, President, MODI Media

TV Industry Resources

Blog

LiveRamp TV is On: Transform TV through People-Based Collaboration, Activation, and Quantification

Television
Video

Fox: Activating and Measuring Audiences in TV Effectively

Testimonials
Playbook

2021/22 Upfront Playbook: How to Use Data to Plan, Target, and Measure Cross-Screen TV

Data Monetization

Ready to take your TV business to the next level?

Reach out to our experts to learn how LiveRamp can boost your revenue.

Get in touch