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The Future of TV Advertising is Here
Marketing
With a crystal-clear picture of your viewers, you’ll expand your suite of advertising capabilities and add revenue streams—making every day feel like sweeps week.
LiveRamp gives you the power to connect fragmented identities across channels by resolving customer data, TV viewership, and third-party data to a single identity. We make it easy for you to work with advertisers who want to maximize the potential of their first-, second-, and third-party data sets to target high-value audiences.
Sell your own valuable audience data, such as viewing behaviors, for activation across channels in a privacy-compliant manner in our data marketplace. Get exposure to the many brands and agencies looking for unique segments.
You’ve worked hard to attract viewers and build a captive, engaged audience. With the LiveRamp platform you will maximize the value of your media. Whether it’s planning, activation, bidding, or measuring ROI, easily infuse valuable data into each step of the advertising process.
We’re connected to all the addressable TV media providers, and more CTV and OTT media partners than any other platform. With our robust network of partners, it’s never been easier to safely resolve and distribute data with your partners to bring cutting-edge solutions to market.
TV audiences aren’t just consumers. They’re us. That’s why respecting and protecting consumer privacy comes first. Our clear opt-out process, application of anonymous identifiers via the LiveRamp Safe Haven,® and industry-leading security procedures ensure everyone’s data—including yours—is safe-guarded.
Now, with LiveRamp, television has the same data-driven immediacy and scientific understanding of what is driving consumer behavior as we have had in digital.
LiveRamp is working with us on a number of different levels throughout the process. Sometimes they are doing data onboarding, which is what LiveRamp is known for. And sometimes we’re doing custom analytics work with LiveRamp. In other cases, they’re helping us manage our third-party syndicated data.
We have seen an increase in our clients’ use of first-party data and how it can be leveraged in television advertising. LiveRamp is the perfect partner because they sit in the middle of where the first-party data is housed, and a lot of our clients are doing other work with LiveRamp across the board.
For years now, LiveRamp has helped the advertising ecosystem understand who is behind the glass, activating many campaigns for addressable linear TV. By extending their identity graph and know-how into connected TV, I believe they will be a great partner that helps the entire industry accelerate marketing spend and innovation.
