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LiveRamp TV is On: Transform TV through People-Based Collaboration, Activation, and Quantification
Television
Have you ever wanted to make every ad impression addressable and accountable? You can—with our TV platform and identity solution that unifies and powers your cross-screen activation, measurement, and data collaboration strategies.
Forecast, Activate, Quantify, and Collaborate Across All TV Inventory Types
Safely connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications. LiveRamp TV enables many-to-many collaborations with tailorable controls to keep data safe and secure.
Finally, managing activation across screens is not only possible, it’s efficient. Unlock custom, cross-screen audiences and forecasting—including CTV—as part of every addressable buy, whether purchased in the Upfront or programmatically.
Measure online and offline business outcomes, including product sales, application installs, and web visits. This means every advertising dollar spent is accountable to business outcomes, giving you the flexibility to entertain new TV currencies powered by dynamic metrics.
Our platform’s activation, measurement, and collaboration capabilities are powered by RampID, ensuring that every touch point is privacy-first, secure, sustainable, and scalable. LiveRamp is working to power all of the leading cross-screen, impression-based currencies with interoperable identity and data collaboration, safely and securely bringing together required buyer and seller data sets.
Partnering with LiveRamp TV has helped us unlock the full value of our CTV inventory through audience-based forecasting and activation.
LiveRamp is working with us on a number of different levels throughout the process. Sometimes they are doing data onboarding, which is what LiveRamp is known for. And sometimes we’re doing custom analytics work with LiveRamp. In other cases, they’re helping us manage our third-party syndicated data.
We have seen an increase in our clients’ use of first-party data and how it can be leveraged in television advertising. LiveRamp is the perfect partner because they sit in the middle of where the first-party data is housed, and a lot of our clients are doing other work with LiveRamp across the board.
For years now, LiveRamp has helped the advertising ecosystem understand who is behind the glass, activating many campaigns for addressable linear TV. By extending their identity graph and know-how into connected TV, I believe they will be a great partner that helps the entire industry accelerate marketing spend and innovation.
Reach out to our experts to learn how LiveRamp can boost your revenue.
