Television’s Advertising Revolution

With a crystal-clear picture of your viewers, you’ll expand your suite of advertising capabilities and add revenue streams—making every day feel like sweeps week.

Optimize Your Marketing Impact Across Channels and Audiences

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Help brands cut through the static

LiveRamp gives you the power to connect fragmented identities across channels by resolving customer data, TV viewership, and third-party data to a single identity. We make it easy for you to work with advertisers who want to maximize the potential of their first-, second-, and third-party data sets to target high-value audiences.

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Monetize your audiences on-demand

Sell your own valuable audience data, such as viewing behaviors, for activation across channels in a privacy-compliant manner in our data marketplace. Get exposure to the many brands and agencies looking for unique segments.

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Turn up the volume on your revenue

You’ve worked hard to attract viewers and build a captive, engaged audience. With the LiveRamp platform you will maximize the value of your media. Whether it’s planning, activation, bidding, or measuring ROI, easily infuse valuable data into each step of the advertising process.

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Connect with your partners

We’re connected to all the addressable TV media providers, and more CTV and OTT media partners than any other platform. With our robust network of partners, it’s never been easier to safely resolve and distribute data with your partners to bring cutting-edge solutions to market.

Have Privacy Peace of Mind

TV audiences aren’t just consumers. They’re us. That’s why respecting and protecting consumer privacy comes first. Our clear opt-out process, application of anonymous identifiers via the LiveRamp Safe Haven,®  and industry-leading security procedures ensure everyone’s data—including yours—is safe-guarded.

Resources

eBook

The Future of TV Advertising is Here

Marketing
eBook

The Guide to TV Measurement Strategies

Marketing
Video

Discovery Communications implements true people-based marketing

Testimonials

Ready to take your TV business to the next level?

Reach out to our experts to learn how LiveRamp can boost your revenue.