The Transformation of the TV Ecosystem

Have you ever wanted to make every ad impression addressable and accountable? You can—with our TV platform and identity solution that unifies and powers your cross-screen activation, measurement, and data collaboration strategies.

Meet LiveRamp TV

Forecast, Activate, Quantify, and Collaborate Across All TV Inventory Types

icon

Collaborative analytics and measurement

Safely connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications. LiveRamp TV enables many-to-many collaborations with tailorable controls to keep data safe and secure.

icon

Activate across linear, streaming, and digital video

Finally, managing activation across screens is not only possible, it’s efficient. Unlock custom, cross-screen audiences and forecasting—including CTV—as part of every addressable buy, whether purchased in the Upfront or programmatically.

icon

Prove the value of your cross-screen TV media

Measure online and offline business outcomes, including product sales, application installs, and web visits. This means every advertising dollar spent is accountable to business outcomes, giving you the flexibility to entertain new TV currencies powered by dynamic metrics

icon

Privacy-first, sustainable identity

Our platform’s activation, measurement, and collaboration capabilities are powered by RampID, ensuring that every touch point is privacy-first, secure, sustainable, and scalable. LiveRamp is working to power all of the leading cross-screen, impression-based currencies with interoperable identity and data collaboration, safely and securely bringing together required buyer and seller data sets.

TV Industry Resources

Blog

LiveRamp TV is On: Transform TV through People-Based Collaboration, Activation, and Quantification

Television
Video

Fox: Activating and Measuring Audiences in TV Effectively

Testimonials
Playbook

2021/22 Upfront Playbook: How to Use Data to Plan, Target, and Measure Cross-Screen TV

Data Monetization

Ready to take your TV business to the next level?

Reach out to our experts to learn how LiveRamp can boost your revenue.