LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data sellers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
Testing Cross-Cloud Collaboration With Brands, Publishers and Agencies Signals a New Era of Possibilities With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments. While data clean rooms have risen as a […]
In an ever-evolving industry, an actionable, full 360-degree view of customers has become crucial to business success. Through our new partnership, customers of LiveRamp and Twilio Segment can provide customized and individualized interactions across their media. The partnership equips marketers with the tools they need to navigate the complex landscape of customer interactions and drive […]
Today, Google Chrome announced that instead of deprecating third-party cookies, they will enable users to make an informed choice around their browser preferences. This is a major development and welcome news for those still preparing for a cookieless future, but not one that changes where our ecosystem is headed: marketers want to personalize and measure […]
9 in 10 respondents say expanding their data collaboration capabilities will achieve top goals and drive innovation across the enterprise SAN FRANCISCO, April 23, 2024—LiveRamp (NYSE: RAMP) today released a new report, “Data Collaboration Fuels Revenue Growth,” evaluating how business leaders in retail, consumer packaged goods, financial services, and travel and hospitality are using data […]
“We’re almost at a $1 trillion TAM in advertising and that doesn’t even include the data business. There’s enough for everybody if you add more value than you extract,” said Jeff Green, Founder and CEO of The Trade Desk, in RampUp 2022’s opening fireside chat with Scott Howe, CEO of LiveRamp. This sentiment speaks to […]
In the face of third-party signal loss, some publishers may be starting their cookieless journey, or re-evaluating their current adtech stack. LiveRamp is leading the way in signal-less advertising. Our cookieless identity infrastructure, including LiveRamp’s Authenticated Traffic Solution, has been years in the making, is scaled with publishers, and in wide use among our customers. […]
Why, after 15 years at LiveRamp, I’m more excited than ever When asked why I have stayed at LiveRamp for the past 15 years, I’ve historically given two main reasons— working with great people and getting to work on interesting problems. Recently, I have found a deeply motivating third reason: saving the future of the […]
It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA)—Apple’s mobile […]
