Growing concerns over consumer privacy have led to regulations that now govern how businesses are handling customer data. In Europe, the General Data Protection Regulation (GDPR) requires businesses operating in the European Union (EU) to give consumers control and choice over the personal data that is collected and used, and in most cases, must ask […]
When the General Data Protection Regulation (GDPR) went into effect in the EU in 2018, some consumers were quite surprised when privacy notices popped up on the websites they visited. However, in 2020, the EU has reached a point where the absence of privacy statements is more noticeable than their presence. What’s more, consumers are […]
As the number of COVID-19 cases continues to rise in the U.S., health officials are calling on the public to embrace telehealth services as a safe means of initial diagnosis of COVID-19, the disease caused by the novel coronavirus. Convenient access to medical professionals in a safe home setting is also ideal in protecting and […]
As data privacy regulation becomes the new normal, compliance becomes the baseline of expectations. As such, when it comes to consumer-facing compliance technologies, such as a preference and consent management platform (CMP), it’s imperative to work with a partner that not only enables compliance, but furthers your monetization strategies while providing a seamless consumer experience. […]
Since the beta for IAB’s Transparency & Consent Framework (TCF) v2.0 went live on March 31, now is the time to make transition plans from v1.1, or plan out your adoption strategy if you didn’t participate in prior iterations. Below, we’ve outlined a three-phase process and recommended timelines for each. Starting your preparations early to allow […]
Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative. LiveRamp continues to be an innovator in the marketplace, driving change first within the ad-tech space—and more recently within the television ecosystem—by continuing to forge key partnerships and investments within […]
Unlike digital marketing for B2C audiences, B2B requires data on an account level. B2B marketers looking to activate account-based marketing campaigns, or ABM, need a deeper understanding of the sales pipeline, account attributes, and engagements as prospects move through the marketing funnel and into the sales cycle. What Exactly Is ABM (Account-Based Marketing)? ABM is […]
There’s a lot of talk about solving for identity while maintaining an individual’s privacy: how it will or should work, and whether or not these solutions meet the ethical bar and put individuals first. It’s time to go beyond the smoke and mirrors, and have a frank conversation about the complex nature of identity. Let’s […]
Privacy and identity are intrinsically related; there isn’t one without the other. Privacy enables individuals to draw boundaries across their public and private identities and take control of how they present themselves in different scenarios. For example, Tim Geenen, GM of Privacy & Consumer Experiences at LiveRamp, is very different from Tim Geenen, house DJ […]
Account-based marketing (ABM) campaigns involve a harmonious blend of varying components to successfully deliver on campaigns, and B2B marketers can often be thought of as orchestra conductors. In the ABCs of ABM series, we’ve explored the fundamentals of building an account list. We’ve also learned how establishing a set of guidelines, called audience governance, is […]
