What is the newest and most effective cross-screen advertising trend? It’s audience suppression, and TV marketers are using it to more effectively manage their cross-screen media portfolio. So, what is this approach and where did it come from? Advertisers know that connected TV is on the rise and that they need to activate their data […]
Change is inevitable, and the best course of action is to embrace it with fascination, not frustration. “Embracing the Era of Addressable TV,” a Forrester Consulting study commissioned by DISH that LiveRamp was proud to cosponsor, takes a look at the TV industry, specifically the actions marketers need to take to navigate the use of […]
Some of our most meaningful experiences as LiveRampers have been when we step outside our usual roles to serve others and work with partners in support of the common good. As a company, we’ve closed the office early so team members can clean Ocean Beach in San Francisco. We’ve provided our technology for free to […]
This week, at its annual Worldwide Developer Conference (WWDC), Apple made several privacy-related announcements that will have an impact on how marketers connect with their customers and how publishers monetize inventory. Here’s a quick recap on two key updates, and what you can do to take action today: What Apple announced IP address blocking with […]
According to eMarketer, in 2020, consumers spent over 33% more time with CTV than the previous year, and those numbers aren’t expected to drop in 2021, despite the ease of the pandemic. Time spent on CTV, along with OTT subscriptions, smartphones, digital video, and digital audio is expected to remain constant—and even increase this year. […]
LiveRamp’s Scott Howe, CEO; Eric Nelson, Head of Global Workplace Experience; Khambrel Ward, Head of Diversity, Inclusion, and Belonging; and Lauren Dillard, Chief Communications Officer, contributed to this post. While it’s too soon to say that the pandemic is behind us, we at LiveRamp have been putting thought into what the future of work will […]
As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the adtech ecosystem has become increasingly fragmented. Each of these changes has affected critical marketer workflows, including […]
Today, Google announced Topics, a new proposal as part of its Privacy Sandbox initiative to replace third-party cookies on Chrome. Topics is designed to help power “interest-based advertising” and is the successor to the Federated Learning of Cohorts (FLoC) proposal. Based on our assessment, Topics enables standardized high-level interest segments across the web—very similar to […]
On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]
Today’s consumers move fluidly between offline and online channels. Moreover, their interactions with brands evolve with growing digital footprints and life event changes, leaving disparate data and identifiers. As a result, creating an accurate 360-degree customer view to drive personalized experiences has never been more critical, and it helps to have a flexible and interoperable […]
