A Privacy-First Business Model

LiveRamp helps you navigate and prepare for data privacy compliance while still building a sustainable business model. You can now foster transparency with your customers by allowing them to engage with your content in a privacy-conscious manner.

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Increase yield

Audience monetization has become more challenging in the face of third-party cookie restrictions. Our Authenticated Traffic Solution (ATS) enables site visitors to authenticate their identity, creating first-party audiences that you can then monetize. We’ve partnered with leading exchanges to enable this solution through Prebid.js and proprietary header bidding solutions.

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People-based reach

Increase demand for your audiences by enabling advertisers to buy against people—not devices—as they do on major consumer platforms. LiveRamp’s end-to-end addressability solution recognizes users on your websites and matches them with privacy-protected, people-based IDs, allowing advertisers to leverage people-based targeting and measurement for more efficient programmatic investments.

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Enhanced value

Increase the richness of your first-party audiences and monetize through LiveRamp to enhance the value of your premium inventory. 

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Manage consumer preferences and consent

LiveRamp Privacy Manager facilitates compliance for CCPA and GDPR with a simple single solution. Ensure you are fully prepared as new laws are passed and existing rulings are updated. Our platform provides enterprise-grade tools and capabilities necessary for you to achieve and maintain compliance through evolving regulations.

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Build authenticated audiences across browsers, apps, and CTV—at scale

We built our Authenticated Traffic Solution to enable all publishers to create addressability effectively and at scale and to maintain their relationship with consumers.

Resources

Learn more about getting started with LiveRamp for Publishers.

Playbook

The Publisher Addressability Playbook

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Blog

Connections without Cookies Is the Future of the Open Web

LiveRamp Updates
Blog

Apple’s IDFA Changes Underscore the Need For Fully Consented Identity Solutions

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Want to increase audience engagement?

We make privacy a priority, helping you monetize beyond cookies.