LiveRamp for Snowflake
LiveRamp and Snowflake’s partnership helps organizations unlock value by breaking down silos and enabling secure data collaboration.
As an award-winning Snowflake Partner, LiveRamp enhances the AI Data Cloud by providing the critical bridge between customer data in Snowflake and the broader marketing ecosystem. This allows brands to safely resolve and enrich their data, collaborate using Snowflake’s native technology, and activate highly targeted campaigns for measurable business growth.
Activate Your Data in the Snowflake AI Data Cloud
Your data in the Snowflake AI Data Cloud is the bedrock of your analytics, but connecting it to the marketing world for activation and measurement is a challenge. LiveRamp bridges this gap by resolving fragmented customer data into a single, complete view. Our platform works directly inside your Snowflake instance to build a responsible and durable foundation for all your customer engagement efforts.
Native, Secure, and Zero-ETL
Available as a native application, our solution runs directly within your Snowflake account to minimize data movement. This zero-ETL approach improves security, compliance, and operational efficiency. By safely resolving your data to a person-level ID, we prepare it for secure partner collaboration through Snowflake Data Sharing and seamless activation across the entire marketing ecosystem.
Drive Powerful Business Outcomes
Unlock the full potential of your Snowflake investment. With a complete customer view, you can activate precise audiences, enrich your data for deeper analytics, and build powerful closed-loop measurement. Collaborate safely with partners and improve your marketing ROI – all while maximizing the security, speed, and simplicity of the Snowflake AI Data Cloud.
Go Global with LiveRamp
Our native applications provide a seamless solution for data processing, activation, and data collaboration bringing native app performance to your global data.
Popular Marketing Use Cases for LiveRamp with Snowflake
Enhance Customer and Prospect Reach
Live/Identity directly embeds alongside Snowflake warehouses and clean rooms for easy, consistent audience engagement, and measurement.
Integrated Live/Connectivity technology provides person-centered and household-centered campaign connections to hundreds of additional media and measurement partners, enabling broad activation strategies across programmatic, social, walled garden, and TV/CTV destinations.
Optimize Cross-Channel Media
Live/Identity and Live/Insights consolidate complex media logs and performance reports with secure identifiers. Reveal hidden data connections to accelerate cross-channel performance measurement, campaign incrementality, and journey-based affinities.
Easily discover additional insights in Snowflake: visualize insights with BI and reporting, process location data with geospatial analytics, and forecast time-series data with ML-based Snowflake Cortex functions. Together, LiveRamp and Snowflake enable powerful customer segmentation, scoring, and personalization.
Deepen Partner Data Collaboration
LiveRamp’s secure identity translation creates optimized match keys for multi-partner data sets accessed through Snowflake Secure Data Sharing, supporting greater data connectivity and analytic accuracy from the enhanced match characteristics of Live/Identity technologies.
Accelerate Artificial Intelligence Modeling
Live/Identity consolidates permissible and secure behavioral signals with LiveRamp’s non-reversible identifiers. This accelerates the production of accurate and safe data sets for customer modeling, and ensures Snowflake’s Cortex AI and Snowpark ML solutions have the richest sources of inputs without putting customer or prospect data privacy at risk.
