Analytics and Measurement
Accurately measure ROI and create better customer experiences
By accurately resolving different online and offline data to a single identifier in a privacy-conscious manner across channels and devices, you can measure your campaign’s impact on a people-based level. This process allows every consumer touchpoint with a brand to be tied back to an actual person so you can analyze campaign performance across channels and gain deeper insight into the path to purchase.Data Analytics Suite
LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe anonymous ID. Once LiveRamp resolves your data to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion, and cross-channel attribution, either in-house or with your measurement platform.
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