Connect Disparate Data Files

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Unlock the value of data

Accurately measure ROI and create better customer experiences

By accurately resolving different online and offline data to a single identifier in a privacy-conscious manner across channels and devices, you can measure your campaign’s impact on a people-based level. This process allows every consumer touchpoint with a brand to be tied back to an actual person so you can analyze campaign performance across channels and gain deeper insight into the path to purchase.

Data Analytics Suite
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How it works

LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe anonymous ID. Once LiveRamp resolves your data to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion, and cross-channel attribution, either in-house or with your measurement platform.

Resources

Blog

Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

Marketing
Whitepaper

9 Steps to Attribution Model

Measurement
eBook

The Journey to People-Based Measurement

Measurement

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