Analytics and Measurement: Connect Disparate Data Files


Unlock the value of data

Accurately measure ROI and create better customer experiences

By accurately resolving different online and offline data to a single identifier in a privacy-conscious manner across channels and devices, you can measure your campaign’s impact on a people-based level. This process allows every consumer touchpoint with a brand to be tied back to an actual person so you can analyze campaign performance across channels and gain deeper insight into the path to purchase.

Data Analytics Suite

How it works

LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe anonymous ID. Once LiveRamp resolves your data to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion, and cross-channel attribution, either in-house or with your measurement platform.

Analytics and Measurement Resources


Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend


9 Steps to Attribution Model


The Journey to People-Based Measurement


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