Reinvent engagement models
ATS enables publishers and their users to participate in the Trusted Ecosystem by enabling a two-way value exchange. Publishers who successfully innovate by creating valuable experiences or content receive their users’ trust in return. This is accomplished through individuals authenticating themselves while also maintaining control over the use of their data.
Earn more from your ad inventory
Without third-party cookies, you will lose the ability to identify visitors and earn data-driven yields. ATS enables authenticated identity for visitor traffic to provide addressability across all browsers. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.
Monetize Cookieless Inventory
Increase your eCPMs
ATS helps you recognize known users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.