Identity Resolution: Authenticated Traffic Solution (ATS)

Maximize Programmatic Ad Revenue

With the end of third-party cookies as an identifier for inventory across paid channels, publishers will lose substantial programmatic ad revenue. With the Authenticated Traffic Solution (ATS), you can recognize known users to enable data-driven targeting, dramatically increasing the value of your inventory.

Establish Trust

divider line

Reinvent engagement models
ATS enables publishers and their users to participate in the Trusted Ecosystem by enabling a two-way value exchange. Publishers who successfully innovate by creating valuable experiences or content receive their users’ trust in return. This is accomplished through individuals authenticating themselves while also maintaining control over the use of their data.

Maximize Addressability

divider line

Earn more from your ad inventory
Without third-party cookies, you will lose the ability to identify visitors and earn data-driven yields. ATS enables authenticated identity for visitor traffic to provide addressability across all browsers. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.

Monetize Cookieless Inventory

divider line

Increase your eCPMs
ATS helps you recognize known users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.

Latest Resources

Blog

Connections Without Cookies Is the Future of the Open Web

LiveRamp Updates
Blog

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

LiveRamp Updates
Documentation

Improving Addressability across the Open Internet: Open Source Solutions For Publishers

Data Monetization

Have questions, or want to discuss next steps?